Imagine one sales agent working 24/7, adding 15% to your revenue.

That's what it did for one of our customers, an Irish retailer. Tap a question below to meet yours.

SEL
Your assistant · Online
Powered by Psynapse

Built from your own product pages and specs.

  • Matches strips and hooks to their shelving
  • Adds the right box size to the cart
  • Hands fit-outs and anything else to your team
Watch the 38-second video
What we found on your site

“Will it fit?” Search can’t say.

42 / 44
products returned for “price strip for Tegometall shelves”
400+
datastrip profiles in your range. 2 sell online
€250
for free shipping, or Citywest pickup in 24 hours
5 inboxes
for enquiries, one per division

No chat, just five inboxes

Shopfit, POS, tech and brand questions all start as an email.

Search returns nearly everything

“hooks for pegboard” shows 36 of your 44 products.

Trolleys listed “From €34.99”

That’s the lock and chain. Trolleys start at €209.99.

Checkout starts with a login

First-time buyers register before they can pay.

From shopequipment.ie and its product feed, 28 October 2026.

See the whole thing

From first question to a lead in your inbox.

A demo shop, not yours. Your version uses your range.

How it thinks

Question in. Shortlist out. Your rules in between.

Tap what a buyer says:

How a pilot would run

Live in about three weeks.

Week 1

It learns your range

Your online store, strip and hook specs, and division pages.

Week 2

You try to catch it out

Correct any answer from your own portal.

Week 3

It goes live

One snippet on Shopify. Every lead in your portal.

See it answer your range in 30 minutes.

  • 5 minWhat we found
  • 15 minLive, on your range
  • 10 minYour questions
Try the assistant